LinkedIn Sales

Generating Sales Comes Down to Confidence or Narcissism

To be successful in sales, you have to be genuinely confident … or a narcissist.

I came to that conclusion as I was coming up with this article, not to promote being a narcissist, but to state what is.

Well, I thought, we buy from people who have a strong self image. We are more likely to trust them and, therefore, will believe that they are selling something worthwhile.

Self image: the idea one has of one’s abilities, appearance, and personality.

But then I thought through the antithesis of that. Just because someone gives off a strong self image doesn’t mean they have a healthy one. They may just think they’re amazing.

They may be a narcissist.

So, as I talk about what makes individuals good at sales, remember that the quintessential confident person isn’t the only one who will generate success. People with a false sense of confidence can also achieve success.

I suggest you strive for the former, but that’s entirely up to you.

How do you generate an effective self image on LinkedIn?

One thing I say often is, “desperate is never a good look.” Even if you have zero dollars in the bank, you must present yourself as though you have millions. If you don’t, no one will want to buy from you.

Desperation plays out in a number of ways on LinkedIn. Here are two:

Example 1: The Rogue Connection Request

You receive a connection request.

Upon looking at the person’s profile, you determine that you are okay connecting with this person. You accept. Approximately two minutes later, you receive an extensive[ly bad] sales pitch, concluding with a “link to my calendar” to book a call.

What is really happening here? There are a couple possibilities.

This person is struggling financially.

This may be personally or with their business. I get it, I’ve been there. It sucks. You need sales, like, yesterday, and it keeps you from the casual attitude that will actually generate them. Most people don’t buy after one engagement, it takes time. When someone doesn’t have time — they need money PRONTO — they are more likely to try and force sales. That very rarely — if ever — works.

This person received bad advice.

Another possibility is that this person was told this is the best way to sell on LinkedIn: try and connect with as many people as you can and send them your value proposition immediately. While I sometimes recommend this, it is always based on the mindset of the person being sold to.

Example 2: The Mimicker

Scrolling the LinkedIn news feed, you see someone clearly regurgitating the actions of the “influencers” they have come across on the platform. While there is nothing wrong with this — I wouldn’t have a job if there was — other people’s methods are meant to be a starting point, not the full solution.

Let’s look at what is happening.

This person doesn’t have his or her own professional identity.

When we watch influencers on LinkedIn, the idea is to build upon their advice. We want to give everything our own twist, adding pieces of who we are and what we stand for. For example, we see that posting video is a great way to generate engagement, so we begin creating and posting our own videos. This won’t work if we don’t incorporate a piece of what makes us unique and valuable to our audience. Going through the motions won’t cut it.

This person hasn’t innovated existing ideas.

Whether it’s tagging others, using hashtags, or writing original content, there must be a level of innovation from the person posting. It isn’t enough to simply do what others are doing … it is critical to put your own stamp on it. There has to be something within the “best practices” content that is uniquely you, or it won’t fly.

Sell by embracing your purpose.

I had a call with a new client today, and one thing he talked about was the “power of purpose.” It got me thinking, because I’ve talked about purpose on LinkedIn before, and it was met with comments about purpose being hokey or too “woo.”

I believe purpose is the north star of sales. Without it, you have no idea what you’re striving for, and you may find yourself grasping at straws.

My purpose:

To amplify what makes my clients attractive to their audience, increasing LinkedIn visibility to sell products or services.

In the context of this post, I develop and promote the self image of my clients as it pertains to their business goals. If my client doesn’t have a strong self-image, my work will fall flat.

In Conclusion …

How can you be good at sales? Whether you’re a narcissist or not (and I’m guessing you aren’t if you’re reading this), you must:

  • Know yourself (therefore avoiding mimicking)
  • Know how you are valuable to your clients (therefore knowing your purpose)
  • Know you will succeed despite present circumstances (therefore avoiding desperation)

Once you have those three things in place, you can point yourself in the right direction and attract the right people to you.

Good luck!

About Chrissie Wywrot

Chrissie Wywrot is the President and CEO of e-Link Consulting, which works with businesses to increase LinkedIn visibility. To learn more about e-Link’s services, visit chrissiewywrot.com/e-link (full website coming soon!).

LinkedIn Profile Optimization

Why LinkedIn Profile Optimization? We Asked This Former Client

Chrissie Wywrot is a LinkedIn specialist who helps clients optimize their profiles and develop meaningful engagements through her company, e-Link. Dr. Paul Kearney is a biotech entrepreneur specializing in data science and digital health.

Q: Why did you seek Chrissie’s help?

PK: I had been coasting along for years on LinkedIn, basically using it as a digital resume. A passive user. In recent years I found myself moving away from the single employer/employee model to having multiple engagements and initiatives. My profile was woefully out of date and I was not utilizing the networking opportunities of LinkedIn. Time for a change. Chrissie had come highly recommended and we started working on my profile.

Q: Can you describe that experience? Did it meet expectations?

PK: Profile optimization was a lot more intense and more rewarding than I expected. We didn’t make an incremental update to my profile, we rewrote it. I really appreciated Chrissie’s process; professional and personal. She listened and asked insightful questions. Professionally, who am I in 125 characters? How have my experiences shaped me? What is my professional story? Etc. When she came back with copy I was blown away.

Q: What have the results been like?

PK: Most importantly, I identify with my profile. I know that sounds silly, but it’s true. The process Chrissie took me through also clarified for me my professional goals and interests. Recruiter searches have been more relevant, engagement with other LinkedIn users has increased, etc.

Q: How do you see profile optimization benefitting your industry?

PK: Biotech, healthcare, and especially digital health are changing rapidly as are the skill sets. Sometimes the changes are superficial, for example, terminology around AI and machine learning. Sometimes the changes are deeper; AI and machine learning are being used in truly novel ways. It’s important for community members to stay current with the industry’s language and vice-versa. I see profile optimization as an essential component of that ongoing process.

Q: Has this process changed the way you use LinkedIn?

PK: Definitely. I’m more interested in people who can articulate their professional interests and goals. I also listen more: It becomes clear who has something important to say and who doesn’t; who is passing along useful information and who isn’t. I’m engaging more with those people who have a positive LinkedIn presence.

Learn more about LinkedIn Profile Optimization and LinkedIn Marketing Blueprint with Chrissie Wywrot and e-Link consulting!

LinkedIn expert

LinkedIn Experts: Who Should You Listen To?

While working with the talented Kate Ahl of Simple Pin Media (her successful Pinterest marketing agency boasts a team of 40), she mentioned to me a difference she noticed between Pinterest experts and LinkedIn experts.

Pinterest experts, she explained, tend to give the same fundamental advice. LinkedIn experts, on the other hand, are all over the map in how they guide people.

I saw this firsthand at an event hosted by Brenda Meller of Meller Marketing. She invited me to present and, after my talk, asked those in attendance to share advice they heard given across presentations.

Commenting on posts to generate visibility, paying extra attention to the LinkedIn headline, and using all 2,000 characters in each section were things they heard me say that Brenda had said earlier in the morning. 

There were other opinions, however, that weren’t shared by all of us. One person asked for the best time of the day to post and whether it was okay to post multiple times per day. I have seen my posts do well regardless of the time of day. Other experts said early in the morning is the best time to post.

That isn’t to say that I’m right and others are wrong, we just have different experiences. We also have different LinkedIn audiences with different time zones, and we write different types of content.

My point is that LinkedIn experts can give very different advice, which can be confusing for professionals trying to figure out the platform.

So, who do you listen to? Can you trust anyone?

Before I answer the first question, let me answer the second: yes, you can trust the advice of LinkedIn experts!

It is important, however, to find experts that resonate with you, your business philosophies, and the audience you are trying to attract.

LinkedIn Experts Who Resonate with You

Not everyone is going to like you. It’s an unfortunate fact of life. It goes the other way, too: you aren’t going to like everyone. 

It is important to follow LinkedIn experts you like.

If you don’t like the LinkedIn expert you are following, his or her advice will not work for you. Period. Whatever they are doing within their businesses won’t jive with your personality, so don’t try and force it.

Do I think you would try to implement the advice of someone you can’t stand? Maybe, maybe not.

Sometimes we think we “have” to follow the advice of certain people because “everybody’s doing it.” Far more important than popularity, however, is that you follow people you “get.” 

Start there. If you like someone, start listening to what they have to say about LinkedIn, and give their strategy a try.

LinkedIn Experts Who Align with Your Business Philosophy

LinkedIn lead generation (and job seeking) philosophy is on a spectrum. Let’s look at one example:

I believe in personal, genuine connection and I don’t engage in automation to generate connection requests. It doesn’t work for me, and if someone inquires about working with me and wants to use automation, it won’t be a good fit.

Automation does work for some. I know some LinkedIn marketing agencies have built tools that visit hundreds of profiles in a day to get on the “who’s viewed your profile” list, and it is effective.

Others are on the far other end of the spectrum. They won’t accept connection requests unless they come with a personal note, looking to develop real relationships with every single person they add to their network.

None of these practices is “right” or “wrong,” they are just different. Pay attention to the philosophies that align with the way you think and don’t feel guilty about avoiding the others.

LinkedIn Experts Who will Attract Your Audience

It took me awhile to get comfortable saying, “it depends,” because I felt others would see it as a lack of expertise. I no longer feel that way. Whether something works most definitely “depends” on a number of factors.

  • You could write content that will master the LinkedIn algorithm, but the content falls flat.
  • You could write content that will master the LinkedIn algorithm and it is wonderfully engaging, but is written for an audience that is never on LinkedIn.
  • You could write content that will master the LinkedIn algorithm and is wonderfully engaging, for an audience that is always on LinkedIn. That post could do really well, but not convert because your website isn’t optimized for sales.

The “coulds” go on and on.

The person you follow for LinkedIn advice is another factor. He or she will have methods that work for a certain type of person or business. Pay attention to that method and think through whether it would attract your ideal audience.

Don’t be afraid to follow your gut instinct, and don’t be afraid to simply give methods a try to see if they take.

Enjoy the Variety!

I love learning from other LinkedIn experts, knowing we are not going to see eye-to-eye on everything. 

I will listen to someone present and pick up something new. Other methods will be interesting, but won’t be “for me.” 

You should take in data and mull it over the same way! Listen to experts, but be willing to know when something just “isn’t for you.”

Are there any LinkedIn best practices you’ve heard conflicting opinions about that you’d like to discuss? If so, please comment below!

ABOUT CHRISSIE WYWROT

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

LinkedIn About section

What Should You Write in Your LinkedIn “About”​ Section?

A seemingly small change by LinkedIn has added significance to the first section of all LinkedIn personal profiles. What used to be a title-free section is now labeled “About,” providing direction to both the writer and the reader.

Now, instead of mindlessly skimming someone’s profile, the eye is drawn to “About,” and the brain recognizes that the content underneath speaks to the owner of the profile.

LinkedIn About section

What should you write in your LinkedIn ‘About’ section?

From a content standpoint, nothing should change.

There are still three primary ways to write your “About” section based on the purpose of your LinkedIn profile.

1. Job Search

If you are unemployed or looking to change jobs, it is critical that this section include relevant keywords, which will help you appear in searches conducted by recruiters or hiring managers using LinkedIn Recruiter.

It is still important, however, to think through the content of your ‘About’ section, particularly the first 2-3 lines. When that recruiter or hiring manager clicks to view your profile, you have seconds to make a first impression.

Write those first few lines with the recruiter or hiring manager in mind, and make them count.

Other tips:

  • Check the Jobs Board: Search for the type of job you want on LinkedIn and pull keywords or phrases from the requirements (make sure they apply to you, though!).
  • Add Specialties: A sly way to add keywords is to add a “Specialties” section at the bottom. Simply add the word in all caps and follow it with SEO-friendly items (e.g. SPECIALTIES: LinkedIn Profile Optimization | LinkedIn Lead Genearation).

2. Lead Generation

If you are looking to generate leads with your LinkedIn profile, your ‘About’ section should be an extension of your sales page. The weight of “salesy-speak” will vary based on what you are selling and who you are selling to, however.

Ask yourself these questions:

  • Is it more important for the reader to know WHO I AM or WHAT I DO? This often comes down to how vulnerable your customer or client has to be to work with you. If you are a health coach, for example, your client will really need to trust you in order to work with you. You will want to speak more to who you are. If you are a copywriter or website designer, you will lean more toward talking about what you do or have done.
  • What will catch the attention of my audience? My “About” section starts with the phrase, “I have found my Zone of Genius.” It is a reference to The Big Leap by Gay Hendricks. I have had multiple people inquire for services after reading that line. In short, it catches the attention of my audience. What will pull in the person you want to attract?
  • Will my target be searching for what I provide? Some products and services are searched for on LinkedIn (e.g. copywriting, website design), others aren’t. If you are offering something that will be searched, make sure your “About” section includes relevant keywords.

3. Influencer

I am defining “Influencer” as a person who will be vetted through LinkedIn. This may be a C-Level employee with a publicly traded company, a sought-after speaker, or someone in a credentialed industry (e.g. lawyer).

In each of these scenarios, the goal of the “About” section is to provide credibility, because the user is visiting the profile to enhance trust.

Tips for writing this section as an influencer:

  • First person vs. third person. I rarely recommend writing in the third person (especially since LinkedIn wants us all to operate our own profiles), but the decision should come down to what the target audience would be more comfortable with.
  • Tell your story. Users will visit your profile to learn who you are. Include a lot of what you would say within a professional bio.

Make it Count

Whatever you include in your LinkedIn “About” section, make it count. Start with a bang – put thought into those first 2-3 sentences – and use all 2,000 characters if you can … SEO will reward you!

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

How to write your LinkedIn Profile

How to Write Your LinkedIn Profile to Generate Maximum Visibility

Professionals and businesses pay to be able to search the 575 million profiles (260 million active) on LinkedIn, so it makes sense to put time (and maybe money) into writing a LinkedIn profile that will get you found.

I have been writing LinkedIn profiles for nearly four years, knee-deep in the platform that has been rapidly growing since Microsoft purchased it in 2016.

Here are my best practices for writing a LinkedIn profile for maximum visibility:

Focus on Your LinkedIn Headline

There are multiple approaches to take with your LinkedIn headline, but it is one of the most important aspects of your profile.

Your headline is one of the heaviest-weighted items of your LinkedIn profile, so it is important to think through your primary LinkedIn goal and whether your target audience will be searching for you or finding you through inbound marketing (e.g. they see you post because of organic reach or through the post of a mutual connection).

  1. If your target audience will be searching for you — you are hoping to be found by a recruiter or staffing agent or your potential client will be searching for your services — comprise your headline of keywords.
  2. If you expect your target audience to find you via inbound marketing, make sure the first 50-70 characters of your headline will draw them in. Depending on your audience, this may be keywords, but I’ve also seen people write coy or sarcastic headlines that are incredibly effective.
  3. If you are a top-level executive, consider your title and company only. If you are a C-level executive of a Fortune 500 company or are in a specialized industry like finance or medicine, a minimalist headline may be the best approach. Add keywords in your Current Experience or Skills sections.

Write A Summary with A Strategy

Just as there are multiple approaches to take with your LinkedIn headline, there are multiple approaches to take with your LinkedIn summary. The majority of the time, your summary should serve the same purpose as a cover letter: it should summarize your professional journey and your expertise.

If your primary focus on LinkedIn is sales, you may want to promote your product or service using your Summary. A few things to remember with your LinkedIn summary:

  1. Your first three lines should draw in your audience. When someone clicks to view your LinkedIn profile, they will see your banner, headshot, headline, and the first paragraph of your summary (see above). If that first paragraph doesn’t draw them in, they’re more than likely clicking away.
  2. Include keywords: Your summary is heavily weighted for search, so make sure you are including keywords and phrases throughout your copy.
  3. Add two links that support your expertise or business: How links are displayed has changed many times in recent years. Currently, having two links is (in my opinion) the best option because you can see the headline along with the thumbnail. This is much more attractive than 5-6 teeny tiny thumbnails across the bottom of a section.

Make Your Current Experience Section(s) Count

You can have more than one current experience section, and they are heavily weighted for search. If a user with Sales Navigator or Recruiter is using the “Title” field, what you have listed as your current experience headline will be searched for a match.

  1. If you are looking for a job, think through what a recruiter or hiring manager would type into that title field and make sure it is a part of your current experience headline!
  2. If you are unemployed, create a current experience section to position yourself as a consultant. Be creative if you have to, but this serves multiple purposes: it adds valuable keywords to your profile and it fills an unemployment gap.
  3. If you are selling on LinkedIn, make sure you populate your current experience section with relevant keywords and/or services your target audience would search for.
  4. If you are an executive on LinkedIn, include your title first and then add other keywords after that. For example: “CEO of The Best Company | Website Management and Design for Fortune 500 Companies”

Complete Your Skills Section

This is especially important for anyone unemployed or looking to make a job change. LinkedIn Recruiter has a search field for Skills, which recruiters or hiring managers will fill out to narrow a candidate search. LinkedIn job postings also include specific skills ideal candidates should possess.

If possible, use already-established skills. You can type anything you want into the skills section, but it’s best if you use common terms.

Choose what you believe to be your most relevant skills to put in the top three.

Make Your Profile Public

If you are trying to be found on LinkedIn, make it easy. Whether you like it or not, having a headshot and making it visible increases trust.

In fact, LinkedIn users with a profile photo receive:

  • up to 21X more profile views
  • up to 36X more messages
  • up to 9X more connection requests

Other Important LinkedIn Profile Best Practices

  • Make sure each section is linked to the appropriate company page. When you begin to type in the business you work with, the page should populate for you to select.
  • If you have your own business, you must create a company page for your logo to show up on your personal profile!
  • Write articles specifically for LinkedIn or cross-post your articles natively on LinkedIn. This adds more to your LinkedIn profile because your most recent article is prominently displayed in the “Articles & Activity” section!

Any questions I didn’t address? Please ask them in the comments below!

You can also download my free LinkedIn Profile Optimization Checklist!

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

LinkedIn lead gen

This is ‘My Right Way’​ for Generating Leads on LinkedIn

“LinkedIn doesn’t actually generate business, though, right?”

You’d be surprised how many times I’ve been asked that question. It jolts me every time, because LinkedIn is my business.

I’m jolted for the opposite reason when people are offended because individuals do generate business through LinkedIn.

The (obvious) bottom line? Generating business via LinkedIn is 100-percent appropriate when it’s done the right way. 

What is the right way?

I am going to articulate my “right way,” which isn’t necessarily another person’s “right way.” I market myself and my clients using a genuine, organic method. I’m not a fan of automated messages, bots to auto-connect, or pitching hard with the first outreach.

I believe in the human touch.

While that way isn’t always the fastest (though sometimes it is, as you’ll read later), it is like building a house on rock instead of sand. When done consistently, the groundwork is laid for regular leads to come in.

My “right way” has generated leads for me — some immediate and some more than a year after the initial connection — and consists of the following actions:

1. Writing An Effective Headline

This is your LinkedIn billboard. 

I have one client who found me through my LinkedIn headline. I had commented on a mutual connection’s post and this client saw that I specialize in “LinkedIn profile optimization and visibility.” It was a need and she reached out.

Your LinkedIn headline is made up of 125 characters with the first 75 visible at all times. That means your headline is hugely valuable when commenting on other people’s posts.

Headline dos and don’ts:

  • DO use SEO-relevant words
  • DON’T fill your first 75 characters with prepositions
  • DO catch the attention of your target within the first 75 characters

2. Having Fun with Outreach

This is part of my “be human” philosophy and why I’m not a fan of auto-connections. When I reach out, I frequently look over his or her profile, noting anything that jumps out.

Sometimes nothing jumps out, and that’s okay!

Other times, I will see a mutual interest, a business name I think is clever, or a particular achievement that impresses me. I mention it when I reach out.

Doing this accomplishes a few things:

  • It humanizes us
  • It catches the attention of the recipient
  • It shows the recipient you took care in reaching out

I have received immediate leads after sending a whimsical, off-the-cuff reach-out. First, I caught the attention of the recipient with my note, and, second, had the information in place within my headline and profile to lead them through the initial phase of my sales process.

3. Engaging Consistently

I know I’m not one of the “big dogs” with this statistic (I will get there!), but I receive – on average – between 150-250 profile views per week. At least once per month, I spike between 400-500 profile views per week.

I generate those profile views by consistently engaging on LinkedIn, and by having a keyword-heavy headline and profile that pulls me up in search.

“Going down the rabbit hole,” as I call it, also helps you as it pertains to the algorithm (the more you engage, the better your posts do), and puts your headline in front of more people. I see a lot of value in engaging on LinkedIn, even for those who are crazy-busy influencers or business owners (seemingly) without the time to do so. 

The key question: do you have enough time to generate leads for your business?

If a potential client says they have zero time to respond to comments or private messages within LinkedIn, I will suggest they work with someone else.

Lending your genuine expertise to your LinkedIn network is what will sell you – generic comments from someone responding on your behalf just won’t cut it.

The (Obvious) Bottom Line

I mentioned earlier that the (obvious) bottom line is that generating business on LinkedIn is 100-percent appropriate when done the right way. Remember that this is my right way, and that others are effective using other methods. 

If you are wondering whether my methods will work well for you, check out the following four categories and see if you fit into one of them:

THE INFLUENCER: Someone with a significant audience and following who has not yet taken advantage of LinkedIn and what it has to offer. These individuals can get a huge boost simply by optimizing their profiles. If they are sought after on other channels, they will certainly gain visibility by optimizing on Google-friendly LinkedIn.

THE NICHE: Someone with a B2B that is one of the first of its kind, or with a business type that doesn’t yet have a significant presence on LinkedIn. In addition to profile optimization (always the first step), this person can develop a defined strategy that will boost him or her to influencer status. With that will come more leads in less time, and potential business partnerships.

PLENTY-OF-TIME: Someone with a stable, successful six-figure-or-more B2B, with no fear of losing clients or incoming leads in the near future. An optimized profile and marketing strategy can build a funnel for this person in 3-6 months, depending on the sales cycle for the business. Personalized connection requests will add the right people to spread awareness and generate leads.

AMAZING CONTENT: Someone who is posting incredible things on LinkedIn … but no one is seeing those posts! After optimizing their profile (yes, it’s always the first step) and making — more than likely — small adjustments to their posts, their content will be seen by more people.

These four categories are my jam. Anyone who falls into one of them will generate traction on LinkedIn, often generating leads right away when working with me.

If you are interested in learning more, reach out to me on LinkedIn or book a call!

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

LinkedIn Sales

Your Sales Team Will Thank You For Investing in a LinkedIn Strategy

If you have a sales team, there’s a good chance you’re engaged in cold reach-outs via phone, email, or both. Cold reach-outs definitely have their advantages as a cheap, direct, and effective practice, but how about diversifying your lead generation strategy?

Adding LinkedIn as a lead generation tool is the perfect complement to an outbound strategy. With LinkedIn, your team can conduct cold reach-outs (with personalized notes) while adding relevant individuals to his or her network.

A LinkedIn component adds a nurturing strategy to cold reach-outs and a point of reference for the professionals you’re calling or emailing.

1. Sales Navigator Delivers Highly-Targeted Prospects

I am a LinkedIn Premium member, paying $79.99 per month for access to LinkedIn Sales Navigator. I think this price is a steal and that many LinkedIn users overlook the wealth of information Sales Navigator provides.

In my article, This Is Why LinkedIn Sales Navigator Is Totally Worth It, I outline specific benefits that include pinpointing active profiles, executing detailed searches, and targeted engagement.

In short, your sales team will have the ability to search for active profiles in your specific target audience and then add those individuals to their network or reach out via InMail.

NOTE: Every salesperson I’ve enlightened to this practice has been blown away by the value of Sales Navigator.

2. LinkedIn Doesn’t Have to Be Intrusive

One tricky thing that comes up with LinkedIn and sales teams is the reality that employees leave the company and take their LinkedIn network with them. 

Should businesses invest in LinkedIn for their employees when that possibility exists?

I have a two thoughts on this subject:

  • A company SHOULD NOT try to own an employee’s LinkedIn profile. I don’t care if the company invests in a LinkedIn profile optimization – dictating what an employee can do with his or her own digital real estate is wrong.
  • A company CAN find cost-effective ways to improve the LinkedIn profiles of its employees. I recently put together a specific optimization package for teams in which I offer a template that employees can fill out and implement themselves.

An investment in LinkedIn can be beneficial, even if an employee leaves the organization. By leveraging a template, you invest a minimal amount of money while allowing that template to be used by new employees as you replace those that have left.

3. A Unified Company Message Goes A Long Way

The LinkedIn algorithm is a hot topic on the platform these days with professionals wondering what “rules” to follow to generate maximum visibility.

Regardless of the algorithm’s nuances, one fact remains clear: the more individuals engaging a piece of content, the further it goes. That means a team of individuals engaging the same content will amplify it to the next level.

This includes company pages as well. As businesses grow, the relevance of a company page increases. With a large team liking and commenting on company page posts, those posts will generate more visibility.

I will admit, I thought LinkedIn company pages were dead until I started working with The Kiefer Foundation. The foundation’s chairman, Steve Kiefer, is a VP at General Motors, and does not use his personal profile to post for the foundation. A company page was necessary.

In one year, The Kiefer Foundation’s LinkedIn page has more than 1,100 followers with a recent post generating more than 73,000 impressions. 

It seems LinkedIn’s company pages have evolved from being next to irrelevant to being a powerful asset to larger companies and nonprofits.

Get Your Sales Team Involved

Combine cold reach-outs with a solid LinkedIn nurturing strategy to get the most out of your sales team. Whether you’re supplementing your reach-out strategy with LinkedIn prospecting or vice versa, I guarantee you’ll be glad you dipped your toe into the water of selling on LinkedIn.

If your interest is piqued and you’re ready to learn more, schedule a consult call today.

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

LinkedIn Job Search

LinkedIn 101 for College Students and Recent Graduates

Are you a college student or recent college graduate looking for a job?

Focus your attention on LinkedIn.

LinkedIn has steadily grown into a networking and job-seeking powerhouse. More than 26 million companies are represented on the platform with more than 15 million open jobs.

Great, you say. Where do I start?

I’m glad you asked!

These are my best practices for young people looking for employment on LinkedIn:

1. Be more than a student, a graduate, or an intern.

This may be the Millennial in me talking (the old-geezer Millennial), but please own your expertise. I recognize your expertise has a long way to go, but categorizing yourself as a student, graduate, or intern screams inexperience.

As much as Millennials get a bad rap for thinking highly of themselves, it is critical to properly represent your knowledge to compete in the LinkedIn job market.

Use your 125-character LinkedIn headline to sell yourself.

Circa 2004, I was the “New Media” intern with the Detroit Lions, editing the team website and helping with content creation. Instead of using “New Media Intern for the Detroit Lions” as my headline (yawn), I could have used:

Content Creator for the Detroit Lions | Photographer | Editor | Website Manager | Graphic Designer

Don’t get me wrong, my skills were nowhere near polished, but this headline represents the areas I could have contributed to another organization. Had a human resources professional conducted a LinkedIn search (had it existed back then) for “content creation,” this version of a headline gives me a chance of being found and contacted.

Also make sure your profile is optimized and you have a complete set of skills – you can use my free checklist as a guide.

2. Connect, connect, connect.

As a young person in a competitive job market, it’s all about who you know. (After that, you better know what you’re doing, but that’s for another blog post.)

The bandwidth of who you can know is wider than ever, but social media shouldn’t be your primary objective. Reaching professionals via LinkedIn and other digital platforms must be a gateway to connecting in the real world.

Start with who you know and spider your way out.

As a college student or recent graduate, leverage the influencers in your real-world network. Begin with professors, employers, or professionals you’ve helped as part of an internship or class project.

  1. Ask for introductions. Do you want to work with a particular company? Search for the right people in that company and see if you have any common LinkedIn connections. If you do, ask your common connection to make an introduction.
  2. Ask for a promotional post. If you know someone with a large and active network on LinkedIn, ask that person to post about you and what you are looking to accomplish as a professional. These posts not only help you, they help the person sharing about you!
  3. Ask for a recommendation. While these are less prominent than they used to be, having recommendations from professionals on LinkedIn can help immensely when potential employers are vetting you out by looking at your profile.

3. Make up a job.

This is on the up-and-up and it applies to anyone out of work and looking for a job on LinkedIn. If it is applicable to your industry to be a consultant, be a consultant, even if it’s only on your LinkedIn profile.

Current experience sections on LinkedIn are weighted heavier for SEO than past experience sections and the additional section allows you to promote yourself and your skills. 

Consider what you could offer as a consultant and be ready to actually consult.

If your industry doesn’t allow for consulting, try to find something you can do to keep yourself current. Volunteer with a local business or a local professional, for example.

As much as we wish it weren’t the case, a current experience section is critical to avoid the dreaded “gap.” Thankfully, LinkedIn provides flexibility with what can be presented.

4. Have a presence.

Have a presence and an identity on LinkedIn beyond searching for a job! Post on the platform to generate trust and likability, and to showcase your expertise.

Stand for something without ruffling any feathers (make sure you play the part of good representative of your future employer). If you are a writer, write. If you are a teacher, share ideas or articles about your teaching philosophy. Add value by commenting on the posts of others.

Be seen.

I could argue that No. 1 thing valued by all employers is proactivity because of what it represents. Proactive people are making an effort, they clearly care about what they’re doing, and they have a fire in their belly to succeed.

Show up on LinkedIn and experience the fruits of your labor.

5. Be patient.

Last, but certainly not least, recognize that this will be a process. If you are a student now, you have an advantage because you aren’t in a rush. 

Know that you are investing in potential job opportunities by having a high quality headline and profile, connecting with relevant individuals, properly representing your skills and abilities, and engaging on the platform.

Follow these steps, and you will be on your way to a robust and fruitful LinkedIn presence.

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

Knowing This Is a Gateway to LinkedIn Success

When it comes to succeeding on LinkedIn, there is one rule: you must know what LinkedIn is looking to accomplish as a business.

It’s easy to forget that LinkedIn is, in fact, a business. We create our personal profile and business page and get lost in believing we own that space.

But we don’t. 

It’s borrowed land, and LinkedIn is a business trying to turn a profit. No, it isn’t on LinkedIn’s agenda to make sure you can generate leads or have maximum visibility. That’s why it’s critical to know what is on LinkedIn’s agenda.

Now, you could do that yourself by paying attention to the news wire and spending enough time on LinkedIn to work out the algorithm by yourself … or you can read articles like this.

These are my top priorities based on many hours using LinkedIn:

1. Video

When LinkedIn (or any social media platform) rolls out a new feature, that is prime time to jump all over it. 

LinkedIn is in the process of rolling out LinkedIn Live, a video streaming tool. Even if this feature isn’t available to the masses in its beta form, it does show that LinkedIn is hoping to be a bigger player in video.

We can deduce that, if LinkedIn is hoping to be a bigger player in video, posts with video should perform well.

2. Conversation

LinkedIn nerds like me spend hours upon hours on the platform and, therefore, can make calculated assumptions about the company’s objectives through the behavior of the algorithm.

One thing is certain: LinkedIn wants conversation.

Where native news articles used to be the go-to for content creators for maximum visibility, now it’s creating “mini blog posts” within the news feed. 

The following approaches work well within LinkedIn posts:

  • Tell a story. Think of your posts as sitcoms – have a clear beginning, middle, and end.
  • Ask a question. We all love to talk about ourselves. Ask a question within the first line of the post (so users see it without having to click) and watch answers roll in.
  • Broadcast a connection. LinkedIn loves photos with faces, especially when they are casual, meet-up pictures. Make sure you tag people and place for even more reach.

3. Articles

Articles aren’t getting anywhere near the reach they used to, but that doesn’t mean they’re useless. 

Far from it, in fact.

Articles generate inbound marketing. When someone sees you “out and about” on LinkedIn, the first thing they will do is click to visit your profile. The most recent article you’ve written holds a prominent spot on your profile with a link to access your full library. 

Also, Google crawls LinkedIn for content, making everything you write relevant fo search engine optimization (SEO). Give it a test run and type in your name in the Google search bar. Your LinkedIn profile is more than likely one of the top five links.

Maintain An Open Mind

Even though these are the rules today it’s important to know that they are ever-changing. All it takes is another algorithm shift or new product release to turn these rules upside down.

I am constantly checking on the algorithm by doing what we aren’t supposed to do (e.g. adding links to posts, sharing articles) to see if anything has changed.

To keep up with what I uncover, make sure you follow me here on LinkedIn or visit my website, chrissiewywrot.com.

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn visibility expert and lead generator working with six- and seven-figure businesses. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.

Photo credit: @darby on Twenty20

What LinkedIn Would Say if It Could Talk

Hi, it’s LinkedIn. You may not remember me … we met back in 2007 (through your boss) when I was much younger. I admit, I was a bit of a nerd. 

Anyway, we chatted a few times, but lost touch. I’ve tried to send you a few emails (or 40) to let you know a lot is going on with me, but you haven’t responded. 

I get that you have a lot going on, but I really do think you’d enjoy rekindling our relationship. 

I’ve really reinvented myself since we last hung out — I can introduce you to more than 575 million people!

What I’ve been up to …

I’ve become a real social butterfly since we last spent time together. You may remember that I used to share a lot of the periodicals I was reading. 

Now, I’d much prefer a lively conversation! In fact, the number of people engaging in those conversations by liking, commenting, and sharing has gone up 50-percent since last year — tens of thousands of comments are happening every hour.

I talk to new people all the time about a range of things … business, sports, personal goals and values, and it attracts a huge crowd.

Speaking of a huge crowd, you may remember that I used to be pretty cliquey, avoiding new people at all costs. I kept people in their own groups, discouraging them from speaking to one another. 

That’s all changed.

Now, I enjoy setting people up in new relationships. Please, reach out to new people! 

Networking is a fantastic way to expand your professional reach. When you see someone you’d like to learn more about, send a personal note and see what happens!

Speaking of reaching out to new people, there is another subject I’d like to go over: selling.

When you and I last spoke, overt selling wasn’t exactly encouraged. Now, we just ask that you not engage in bad selling. Ha! 

Okay, okay, in all seriousness, my mission is to connect the world’s professionals to make them more productive and successful. Selling certainly falls under the category of success! 

I just have one recommendation: don’t do anything with me that you wouldn’t do face-to-face. It’s easy to get bold under the guise of a computer screen, but your sales tactics will work (and not work) the same online as they do off!

This same rule applies when you’re looking for a job or trying to form new partnerships — be yourself and good things will come to you.

Before you go …

I have a few tips for you to make the most out of our time together!

  • Make sure you have a profile picture – members with profile photos receive up to 21X more profile views, 36X more messages, and 9X more connection requests.
  • Optimize your LinkedIn profile by adding keywords and descriptions in every single section (there is a 2,000-character limit). The more you include, the easier it is to find you.
  • Start your own conversations and jump into others – it will help you be seen!
  • Have fun and be yourself!

About Chrissie Wywrot

Chrissie Wywrot is a LinkedIn specialist working with passionate entrepreneurs and professional athletes. To learn more about her services, visit her LinkedIn profile or email her at chrissie@chrissiewywrot.com.