LinkedIn vs. Facebook

LinkedIn vs. Facebook: Which is Better for Your Business?

It’s LinkedIn vs. Facebook … which social media platform is better for your business? The answer may surprise you.

While the two platforms look alike (and many on LinkedIn complain Facebook-type posts are “taking over”), they each have distinctive drawbacks and benefits.

Let’s explore them, shall we?

B2B vs. B2C

Whether you’re business-to-business (B2B) or business-to-consumer (B2C) may impact which platform you choose. LinkedIn is set up for B2B engagement while Facebook is set up for B2C. There are, however, circumstances where the scenarios flip. The key is understanding why your audience is on either platform.

Let’s say, for example, you are targeting individuals working with a network marketing company. Even though that is a B2B initiative, Facebook would be an ideal spot to find your target since many network marketers use Facebook as away to drive business.

If you are a B2C business but your target is specific to a professional segment, however, LinkedIn may work for you. A product for executives or service for business travelers are two examples.

Advertising

If you’re looking to leverage paid advertising for your product or service, it’s important to know the differences between Facebook and LinkedIn.

Facebook has a more robust platform and is far cheaper than LinkedIn. You can re-target using Facebook ads by implementing a pixel on your website and creating custom audiences of those who clicked through to earlier ads.

You can also upload your email list to Facebook, target those individuals who already like your page (and their friends), or those who have engaged with your posts.

Where LinkedIn edges out Facebook is in the B2B space. If you’re pushing an ad to all C-level employees or you’re selling a big ticket business item, LinkedIn may be a better option.

The thing to know with LinkedIn advertising is that it’s much more expensive ($3-5 per click) than Facebook, so you want to have a specific objective before you give it a try.

The News Feed

LinkedIn is a much better platform for organic engagement since it doesn’t carry the dreaded Facebook algorithm. Being seen on LinkedIn is far easier (at least for now) with organic posts, though the platform did make more difficult to gain traction with native posts.

If you’re just starting on Facebook, you can expect to leverage advertising for initial likes on your page unless you have a large, relevant network to leverage. One rule applies for both platforms: create content users engage with (like, share, comment) and it will be seen.

Search

One significant benefit for businesses on LinkedIn over Facebook is the search function. This comes down to the way people use LinkedIn compared to Facebook and the function itself.

LinkedIn’s search function is enough of a reason to have an optimized profile for yourself and your team members, especially if you are a B2B. Let’s say I’m looking for a business coach. Where am I likely to search? LinkedIn would be my No. 1 spot, without question.

Not only do I find a variety of coaches I can choose from, I can see if I have any common connections to attain a reference or get an introduction.

Local vs. Online

Local businesses must be on Facebook without question, whether you’re a B2B or B2C.

Since you’re local, you can leverage your personal network to extend the reach of your business page. This shouldn’t be done all the time (you don’t want to drive your personal network crazy), but in calculated spots (Think a local coffee shop asking friends to share photos on their personal profiles).

Facebook advertising is also ideal for local businesses. Just about everyone enters where they live into their personal profile, making it a cakewalk to target potential customers at a low cost.

There is still a benefit to being on LinkedIn as a local business, but being on Facebook is a must.

Final Thoughts

Deciding where to focus your online marketing attention can be a tough decision: do you go with what’s most popular or what you know best?

The answer is neither: you go with the best fit for your business. Facebook or LinkedIn will be a fit for your business … it’s just a matter of finding out if it’s one, the other, or both.

Hopefully this helped you narrow things down. If you’re looking for further customized help, you can reach out for a one-hour strategy session or a LinkedIn Profile Optimization!

social media strategy

You Better Be Getting Personal on Social Media! Here’s Why:

No, I’m not talking about posting endless selfies or chronicling your day in hour-by-hour increments. I’m talking about being real with your audience. To me, this goes far beyond what you put in a tweet. It’s a business philosophy.

Let me explain.

I’ve probably written it before, but I hate gimmicks. With every fiber of my being. To me, a gimmick screams lack of confidence, lack of morals, or lack of expertise. Either you don’t believe in your skills, you don’t care if you’re executing a bait-and-switch, or you don’t have the ability to generate leads without tricking the general public.

I think there’s a far better way to attract your target audience that leaves gimmicks in the dust. Ready for it? Here it is.

Get personal.

No, it’s not the sexiest approach, because getting personal often means putting in hours of work and then waiting … and who wants to do that? But it’s the right thing to do to build a sustainable business, because you will foster genuine and trustworthy relationships that will convert to clients and customers.

What does “getting personal” on social media look like? Here are a few basic ideas you can put into practice with your own business:

1. Help By Answering Questions

One of the best ways to gain new clients or customers is to help … no strings attached. One of my favorite tools for doing this is Twitter. Search for the most popular hashtags or questions relevant to your business and answer them without asking for anything in return.

Not only will answering that question create a positive rapport between you and the person you’re helping, it will educate your other followers and show them that you are truly out to help.

2. Ask For Genuine Feedback

Asking your audience for genuine feedback helps in a number of ways. First, it refines your messaging. So often, we think we know what our target audience is looking for, but we’re actually off base.

Second, it creates engagement around your brand that has nothing to do with you getting anything in return. You are once again showing a helpful attitude to the person you’re engaging with and to the rest of your followers.

Third, this method will generate content ideas you can use in the future. Since these ideas were suggested from your target audience, they will probably be popular posts!

Suggested tools to use:

  • Facebook. Post a question asking for feedback on your Facebook page and boost the post to your followers for $5-$10. This will ensure more people see your post and will generate a much higher level of engagement than just posting it organically.
  • Email. If you are just starting out, you could actually send one-on-one emails to your subscribers to ask for individual feedback. This would foster relationships with those people, building trust and loyalty. If you have too many to do that, you can send an email to your entire list soliciting feedback.
  • My suggestion is to set up a dummy email address with your name that forwards to your regular email address. That way you aren’t giving away your primary email address, but your audience feels like they’re talking directly to you.
  • Blog. Write an entire blog post around a question you have for your audience and send it out to all of your social media channels.
  • Video. Whether it’s YouTube, Facebook, or Vimeo, using video to ask your audience for direct feedback is personal and genuine. Embed it into a blog post or post to your social channels.

3. Give Out Positive Attention

Much like answering questions for those who don’t yet follow your brand, offering attention to influencers or others in your industry can give you a great reputation with your colleagues and your clients.

This is actually one of my favorite things to do on social media — I love recognizing others for a great article, podcast, or business achievement! By bringing attention to someone else, you show that you are in it because you care and you’ll expand your circle of influence.

Final Thoughts

I understand that social media can’t be “personal” 100-percent of the time. If it were, we’d be spending all of our time on our phones or computers with zero time to run our businesses.

But working genuine conversation and engagement in with scheduled posts is a great way to showcase your human side and build a following of raving fans.

Are you looking for help in this area? You can subscribe to receive my content and social media strategy tips via email or reach out for a 60-minute strategy session.

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