LinkedIn is a powerful, lead generating weapon. When used for good, it can open all kinds of business doors!
Let’s start by talking about why you want to optimize your profile.
First, it will help your exposure in SEARCH. If you are a Facebook Ads guru, you want the keyword phrase “Facebook Ads” to be all over your LinkedIn profile so you are the first person who pops up when someone searches LinkedIn for your services!
Second, it will help with inbound marketing. Let’s say you’re in a LinkedIn group and you are so amazing — so witty — that someone clicks on your name to view your profile. You want your profile to use high quality inbound marketing practices to guide that person through the start of your sales cycle.
You’re ready! Let’s optimize your LinkedIn profile!
STEP 1: HEADLINE
You need a stellar headline for a great LinkedIn profile. Your headline is that 120-character statement that accompanies just about every post your make on LinkedIn. Think of it as your personal billboard.
What do you want to include in your headline? Answer this question:
What will stand out to the people I want to buy from me?
For some, it means articulating a niche target audience. For others, it’s articulating a niche service. Either way, your goal is to be as specific as possible. I recognize the fear of excluding anyone who may want to work with you, but it’s better to specifically attract a small group of people than to sort of attract everyone.
STEP 2: SUMMARY & CURRENT EXPERIENCE
These sections are the heaviest weighted within your profile. You want to make sure they include keywords and statements you will be found for. Don’t worry about being repetitive; no one is going to read through your profile like a novel.
Your summary should — as the label suggests — sum up your professional career. Don’t feel like you have to include that you have three cats and a dog and like skydiving. Be as personal as you’d like, but don’t feel like you have to be. The key is to be true to you.
Your current experience section(s) — you can have as many as you have current jobs — should provide insight into what your company or business provides. Before writing it, ask yourself this question:
What will someone clicking through to my profile want to know about the services I provide?
Answer those questions with these sections!
STEP 3: SKILLS
Fill out your skills section with anything you may be found for in search. You have up to 50 skills and you have the option of choosing three featured skills that will be at the top.
Delete anything you don’t need — if you’re a C-Level professional, you can get rid of “Microsoft Word” as one of your 50 skills.
STEP 4: ADD A BUSINESS PAGE
I don’t care if you have your own business or simply work for yourself, make sure you create a business page. Sure, it may only act as a placeholder for your company website, phone number, and services, but it will take your profile to the next level.
See the difference?
STEP 5: USE PROFESSIONAL PHOTOS
Make sure you’re using a professional headshot (even if your spouse has to take one in front of a blank wall) and not a cutout from that party you attended five years ago. Also, add a banner to your profile so you don’t have that dreaded blue placeholder graphic LinkedIn adds when you don’t have one.
Engage with others!
Once you have an optimized LinkedIn profile, it’s time to engage on the platform. The more you talk to others, the more you’re personal billboard will be displayed.
Also, if you don’t have time to do all of this yourself, please take a look at my LinkedIn Profile Optimization packages and choose one that works for you!
About Chrissie Wywrot
Chrissie Wywrot is a B2B lead generator and personal brand strategist who works with passionate entrepreneurs and professional athletes. To learn more about her services, visit her LinkedIn profile or email her at firstname.lastname@example.org.