Marketing Strategy

Chrissie WywrotMy marketing strategy will provide you with a detailed road map to begin or continue promoting your business. We will schedule a 1-hour call to review your business details and what you are looking to achieve through content, social media, and your website.

Following our call, I will write a detailed strategy directly addressing all of it, pulling from my 12-plus years of digital marketing and public relations experience dating back to my time in the NFL. I’ve worked on a national stage with both the Detroit Lions and The ChadTough Foundation, as well as countless businesses in a variety of industries.

All of this allows me to write a marketing strategy unique to your business. No two marketing strategy documents are the same – every single one is written specifically for the client.

I needed help with a sales page for my business and turned to Chrissie for help. I truly felt a sense of relief when I recognized that she could take what I built and make it better. She was able to take all of the "stuff" I created over the years and made the puzzle pieces work together. ...
Jeanette Stein

How the Marketing Strategy process works

You provide:

  • Target Audience Details: If you do not already have a well-developed target audience, you will receive prompting questions to help you flesh out your target audience and avatars.
  • Overall Marketing Goal: What are you looking to achieve through your marketing strategy?
  • Business Details: I will ask a series of questions to learn more about your business history (e.g. what has worked/what hasn’t worked, where do you have social media platforms), goals (e.g. what do you want to accomplish with your marketing?), target audience, product/services, and more.

I provide:

Original Content Plan

  • Should you leverage video, images, or written content? You will receive a recommendation based on your strengths and your target audience.
  • What should you discuss? You will receive a breakdown of the subjects you should highlight based on your expertise, target audience, what you are selling, and the channels you are using.
  • Content frequency. How often should you post original content?
  • Should you leverage curated content? It is in the best interest of some professionals to position themselves as an expert and a source of information for their audience. Sharing curated content — content produced by someone else — is a way to achieve that.
Chrissie is as responsible as anyone for growing the Detroit Lions social media and overall digital presence. At the outset of our tenure there together both of those platforms were nascent at best. Her vision and creativity, her in-depth understanding of the space and her ability to manage a very d...
Luis Perez
President & COO -  AccessPoint

Social Media Strategy

Each social media platform has its own method of communication, audience, and strategy. You will receive a social media recommendation for your business:

  • Where should you have a presence? Some businesses try to saturate their efforts by being on “every” platform instead of the right platforms. You will receive a list of where you should have accounts.
  • Who are you targeting? Many businesses target more than one audience with different products or services. That means you may leverage one social media platform for one audience and a different one for another.
  • What should you post? You will receive a detailed outline of how to package your content on each platform. This will include everything from what to say to the technical nuances of posting.
  • Are you reaching the right people? Sometimes we “think” we have a successful social media account, but we’re reaching the wrong people.

Answers to specific questions:

You may have specific marketing questions you would like answered. I will answer your questions and provide detailed support to guide you in the right direction.

Examples of questions:

  • How do we execute communicating our message that we are shifting our branding focus?
  • Which social media platforms are best to sell our products/services?
  • How can we maximize our posts on Instagram, Facebook, and Twitter to promote our business?
  • In what order should I publish my website, start position to social media, and start producing content?

Other areas of expertise:

My marketing strategies are customized to your business, so you may receive different deliverables based on your needs.

Examples include:

  • Rollout steps and timeline for integrating a new website, social media, and content
  • Email marketing strategy
  • Specific content ideas
  • Prompting questions to spark your ideas around products, services, or promotion
  • Media relations strategy
  • Search Engine Optimization
  • Website strategy

Ready to get started? Sign up below!