LinkedIn Profile Optimization

As a business owner, there are Two Primary reasons to optimize your LinkedIn profile.

1. Inbound Marketing

When you are engaging on the LinkedIn platform, you are a billboard for yourself. Optimizing your headline (the line that appears next to your headshot when you post) will draw people into your profile … but what will they see once they get there?

What you want is for them to be intrigued by what you provide. Your profile should be readable, grammatically correct, and keyword-rich.

2. Search Engine Optimization

Especially if you offer a service that individuals will look for (e.g. social media specialist, business coach), you want to make sure your profile is optimized for keywords.

Your Summary and Current Experience sections are weighted higher than the other parts of your profile, so it’s important they are keyword-heavy and easy to read.

I needed to update my LinkedIn profile to reflect my change in careers but didn’t know who to turn to for help with that. I heard Chrissie interview on Natalie (Eckdahl's) podcast. I respect her opinion and knew that anyone she has on her podcast is someone she would recommend. After hearing you on the podcast I know I wanted to work with you.

My LinkedIn profile now reflects my new business and I have a strategy that I feel will result in some leads from LinkedIn. I have been showing up in some searches. I feel confident that I will get leads from LinkedIn once I implement the strategy that you outlined for me. I also feel that my profile gives me credibility.
Pamela Cox
Owner -  Pamela Cox Wellness
Chrissie has done a fabulous job getting our LinkedIn Profile developed. She is great to work with and would be an asset to any company seeking to improve its LinkedIn presence. I highly recommend her!
Jamie Costello
Owner -  Klothogenics

My step-by-step process is as follows:

LinkedIn Profile Development I will look over your existing LinkedIn profile to get a better idea of your job history and professional background.
LinkedIn Profile Development We will talk over the phone so I can understand your overall objective. What are you hoping to achieve with your profile?
LinkedIn Profile Development You will receive an initial draft: a first-person, optimized LinkedIn profile that showcases your strengths, passions, and objectives as a professional.
LinkedIn Profile Development Once you have approved the copy, I will plug it into your LinkedIn profile with optimum settings and provide next steps for marketing yourself!

Frequently Asked Questions

What does it mean if my profile is “optimized?”

Optimizing your profile means we will include the common keywords searched by individuals who are seeking out your services. We will determine keywords together!

Will re-writing my profile result in better business?

There are a number of factors that go into lead generation on LinkedIn including your activity on the platform and the industry you’re in. I will provide recommended next steps after your profile is implemented. If you are a B2B, you may also benefit from personalized reach-outs!

If you’ve been trying to get noticed on LinkedIn and haven’t had any luck, rewriting your profile may solve your problem. You may also benefit from a strategy session.


Are you ready to get started? Fill out the form below, which will guide you through payment and scheduling our call. If you have any trouble, email Thank you!