Digital content and social media shouldn’t be treated as an “add on” — it is a key piece of every business. Unfortunately, many entrepreneurs don’t have the time or the expertise to manage their online brand the way they’d like.
That’s where we come in.
Chrissie Wywrot, Inc. (CW) works with passionate, service-based entrepreneurs looking to enhance their online brand to generate revenue. Chrissie Wywrot and her team will take the passion you have for your business and turn that into a robust, effective online strategy.
With more than 10 years of digital marketing experience, Chrissie Wywrot has an invaluable skill set and impressive network. She and her team will work with you to build an online strategy that generates maximum exposure to attract your target audience.
Social Media Strategy
It isn’t enough just to have a profile on the top social media platforms. Each social media platform attracts a different crowd and has its own purpose. The same person who uses LinkedIn for business will use Facebook to post family photos.
CW will take a hard look at your target audience and where they spend their time so you aren’t wasting time posting content in places that will generate zero return.
There are many layers to content strategy from the type of content to post to the subject matter you address. Some of those layers include:
- Your Value: Too many entrepreneurs sell themselves short by not conveying their value through their content. CW will work with you to determine what sets you apart from the competition and figure out how to work that into your content.
- Content Type: The type of content used will depend on your strengths (are you amazing on camera?), how your audience likes to ingest content, and the best way to communicate within your industry.
- Content Generation: Busy entrepreneurs rarely have time to write. CW will get to know you and write content for you in your voice.
- Promotion: Just because you build it does not mean they will come. Once content is produced, CW will package it into social media posts and email to reach your audience.
Your own content can get you far, but — often times — attention from the media can get you further. Using a vast network, resources, and skills, CW will identify top media outlets and pitch them for you. This includes everything from written news to podcasts.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, can be intimidating, but it’s actually a simple concept at its core. CW‘s use of SEO is to ensure your content, social media profiles, and website(s) are all using SEO best practices to provide the best-possible exposure within search engines.
While it may be easier to reach people via social media, email marketing continues to be the best way to convert leads into business. Generating an email list through Facebook ads, lead magnets, social media, and content is critical to building most businesses. CW will work with you to determine the best possible email marketing strategy and execute it on your behalf.
Facebook is a goldmine for advertising. Users are vast and the tools available to businesses are affordable and effective. CW will work with you to put together a solid Facebook ads strategy to generate traffic to your website, build your email list, and turn cold leads into warm ones.
We customize each and every plan to our clients and generate a scope of work prior to quoting price. If you are interested in working with us, please fill out the form below and we will reach out to you within two business days!