repurpose content

How to Repurpose Content for Your Business

When you’re running a successful business, taking time to generate content is difficult enough without trying to create multiple forms of content.

What should you create? Live Facebook video? A blog article? A photo? Where should you post it? It’s already overwhelming and you haven’t even determined what you’re going to say.

I, personally, love content and the many ways it can be used, which is why I’m sharing a few ideas for how you can repurpose content to be relevant across multiple platforms.

Facebook LIVE

I just did my first-ever LIVE Facebook video since I preach it’s importance to my clients, but had never done one myself.

The reason Facebook LIVE is a medium you want to invest in for your business is because Facebook is trying to grow that aspect of its platform. When you go live, it notifies everyone on your page that you’re live, drawing attention to your content.

After the video is over, it converts to on demand content with a higher weight (e.g. higher level of importance) than video that was never live.

But hey, you’re not done!

  1. First thing’s first, write a blog post around the video. You can transcribe some of the things you said and quote them within your blog or you can write on a related topic.
  2. Embed your video within your blog and extend the life of your video through cross-promotion.
  3. Make 5–10 key quotes tweets on Twitter and link to the blog. This will push traffic to the blog and, ultimately, to Facebook.

Podcast Interviews

If you are regularly featured on podcasts, you have a wealth of content at your fingertips and you may not even recognize it! Podcasts can be anywhere from 15 minutes to an hour. They frequently contain in-depth conversation between you and a reputable podcaster.

What should you do with that once you podcast is released?

      1. Thank your interviewer! Wherever your podcast interviewer has an account, thank that person by tagging them and linking to the interview on their website.
      2. Transcribe the interview. For longer podcasts, this may seem really daunting, but the content is gold. You have someone focused on you for an hour … you want to repurpose that content as much as possible!
      3. Write blog posts using those transcripts. You may be able to come up with 2–3 posts from one podcast. Embed the audio from the podcast within your blog posts and tag the person who owns the podcast every time you promote your blogs on social media.

These actions accomplish a few things. You are …

      1. Getting the most out of your content!
      2. Showcasing your expertise to your audience by broadcasting that you were featured on someone else’s podcast.
      3. Showing other podcasters how creative you are with your content and how much publicity they will get by having you on the show.

Curated Content

Curated content is a great way to spread the word about your business while networking with top influencers. If you have specific writers, podcasters, or industry professionals you follow and admire, you can cite their content within a blog for your website.

Let’s say you are a podcaster. Another podcaster comes out with a great article, “The 10 best ways to book your featured guests.” You, however, have had success in other areas this person didn’t mention.

You can give a shoutout to the original blogger by summarizing what he or she said and linking back to the original post. Then you can add your additional tips.

This gives you a brand new piece of content while you did little work and you are networking with another influencer in your space.

Final Thoughts

      • Be creative with your content! When you take the time to put together an amazing video or be a guest on someone’s podcast, get the very most you can out of the time you spent.
      • When you give love to others within your industry, it will come back around! Your brand will be mentioned on social media, you’ll be invited to appear on other podcasts. Trust me, it happens.
      • Be on the lookout for great content by others! You may be able to leverage it for yourself by responding to or enhancing it … and you give someone else a shoutout at the same time! It’s all about networking.

Do these ideas seem fantastic but you just don’t have the time to make them happen? Reach out for a discovery call. I love repurposing content for my clients!

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