How to make LinkedIn work for you

Make LinkedIn Work for You with the Right Approach

My top product right now optimizes your LinkedIn profile to best represent you as a professional. But what do you do once your profile is exactly how you want it? Does the Field of Dreams model, “If you build it, they will come,” apply here?

Definitely not.

Here are a few things you can do once your profile is exactly how you want it to make sure you are seen and appreciated for who you are as a professional.

Engage, Engage, Engage

If you are trying to find quality dating material, do you sit at home and hope someone knocks on your door? Of course not.

Now let’s take that a step further. When you do go out to meet people, do you walk up to them and say, “Hi, my name is Chrissie. I’m looking for a significant other. Are you interested?” I hope not!

You need to engage on LinkedIn, but engage for the sake of meeting others and learning, not because you are trying to sell something. Join groups of your peers and engage your target audience. Even better if both apply.

For example, entrepreneurs are a key target of mine, but I am also an entrepreneur myself. It’s a win-win.

Be A Thought Leader

Just as engagement will generate exposure for your skills or business, so will being a thought leader. If your profile is optimized to best represent you, simply show you know what you’re talking about and you will gain exposure to meet your objective on the platform.

Since I’m utilizing my LinkedIn tagline to showcase what I do (i.e. LinkedIn Profile Development Expert), simply exposing my profile promotes what I do. I don’t need to “cold call” others or publish countless updates asking others to view my profile. If I write content others deem useful, they will read my articles and, in turn, see what I do.

The same is true for you. Whether you are looking for a job, networking opportunities, or investment partners, showcasing your expertise is never a bad thing. Then once others see your articles, they will click through to see your profile. Boom.

Use LinkedIn’s Free Trial!

This is especially true if you are a job-seeker. LinkedIn allows for one 30-day free trial every 12 months, which gives you the opportunity to InMail anyone on the platform. This is huge if you are a job-seeker, because you can follow up with professionals who work at the companies at which you are applying for jobs.

Don’t just use it to look for a job, though. Take the opportunity to ask questions of others in your field. You will have an opportunity to gain expert advice from others who have succeeded before you. Ask them how they got to where they are, which skills you should hone in on, and the best way to present yourself during the application process.

Not only will this help as you look for a job, it will show that you want to get better as a professional, something so important in the hiring process.

LinkedIn’s free trial is also good for networking and generating sales leads. You can test out one of the packages to see if it’s worth it to pay the money for the premium membership. If you leverage it the right way, LinkedIn has the power to transform your career or your business.

What Are You Waiting For?

So many professionals are on the LinkedIn platform but don’t take advantage of what an awesome tool it is! Take a few minutes each day to engage in groups, write your own content, and comment on the content of others, and you’ll find yourself making invaluable professional connections that alter the course of your career in amazing ways.

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