You want to work with everyone when you’re just starting out, but finding clients who value what you offer is critical to your success.
Still, you want to say yes to everyone. After all, you need the money! Even in this early stage, though, it’s important to weed out clients you have to convince to hire you or who clearly don’t see the value in what you provide.
As a content and social media strategist, my services don’t always deliver a direct monetary return. The majority of my clients are looking to establish trust, brand recognition, and warm up cold audiences.
Many businesses see that as an add-on rather than a necessity. I recognize that I must seek out the first group and avoid the second, even when the latter is well-intentioned.
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As an entrepreneur, it’s vital that you to gravitate toward clients who see your services as critical to their businesses.
If you don’t, your business will suffer. Here’s why:
You Will Feel Undervalued
If you are providing a service your client sees as a “bonus,” you will feel like you’re on the outside looking in.
When you jump in to talk strategy, your advice will be (politely) ignored or brushed aside. This is because the client doesn’t really believe what you have to offer is a necessity to his or her bottom line.
While this is directed at what you offer and not at you, you will feel like you aren’t being heard or appreciated for the hard work you’re putting in.
You Will Feel Unproductive
This has happened to me even with the most well-intentioned of clients. If my services are not seen as a priority, emails and text messages go unanswered and projects remain incomplete.
Some of these clients even pay well and on time, but the work associated with them hangs in the balance. These open-ended projects clutter our minds and our planners, delivering a hit to our productivity.
As much as we want these relationships to work, they need to fall by the wayside.
You Will Feel Unfulfilled
As entrepreneurs, we love the work! So when a client doesn’t engage, it’s both frustrating and unfulfilling.
I was talking to a new client just yesterday and dug into the strategy surrounding her content plan. After a minute or so digging into the nuances of different social media platforms, my energy level skyrocketed. I was so pumped to be talking about what I love!
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When you work with clients who don’t see eye-to-eye regarding your services, that fire is missing. Projects remain on the ground floor and the back-and-forth that drives and challenges you isn’t there.
It’s a huge buzz kill!
All Dollars Are Not Created Equal
A dollar earned amidst passion and energy is worth far more than a dollar earned in misery.
Learn to detect the warning signs in the early stages of prospecting and then — in the nicest way possible — run like hell when it’s not a good fit.
Trust me, it’s the greatest gift you’ll ever give to yourself and to your business.