I just spent the past half hour combing through and updating my service pages. I haven’t looked at them in awhile and will admit they needed some help. Despite being a content and social media strategist, I have struggled to articulate my own services. It’s common among service-based entrepreneurs: we can advise others, but can’t advise ourselves!
Let me know if this sounds familiar: you’re thrilled to provide your talent to the world. You have a number of clients you’re working with and things are going well. But when someone tries to ask you what you do, you have no idea what to say.
What is up with that?
You know you’re good at what you do … why can’t you articulate it? I have a few theories.
1. You’re good at a lot of things.
I’m thrilled to have come across this article in Forbes that talks about being “multipassionate.” I had never heard of the term before, but the article put a label to the struggles of having to pick just a few services to offer. I provide premium content strategy, social media strategy, and LinkedIn Profile Development … but I can also do public and media relations, photography, graphics, and websites.
Yes, it’s a good problem to have, but the more you water down your services, the fewer people you’re going to reach.
2. You’re Still Finding Your Niche.
We’ve all experienced the phenomenon of wanting to be all things to all people because — let’s face it — we need money. You want me to facilitate a fundraiser? Sure … I could do that. You need me to write a speech? I suppose I could do that.
If you find yourself saying, “I guess I could do that,” abandon ship.
It’s a necessary evil in the beginning, but a habit you need to drop as you get better and better in what you do. Gravitate toward the clients and projects you enjoy the most, which will not only increase your productivity, but will give you a clue as to what services you should headline.
3. You Haven’t Spoken to Anyone Else
Time and experience will help you find your voice, but so will talking to an objective friend, colleague, or business coach. Last week, I took part in a one-on-one strategy session with Natalie Eckdahl of BizChix.com. It provided so much insight! Not only did she help me recognize the projects I needed to drop, she offered service advice (e.g. “No one wants that”).
I don’t recommend speaking to a business coach unless or until you have very specific problems to solve, but it’s something to keep on the back burner for the future!
If you’re an entrepreneur or freelance consultant, how have you struggled to find your voice?