About Chrissie Wywrot

Chrissie WywrotI have more than 14 years of digital marketing and public relations experience dating back to my time in the NFL.

Working on a national stage with both the Detroit Lions and The ChadTough Foundation has given me an invaluable skill set and network I can leverage with every single client.

I launched Chrissie Wywrot, Inc. as a way to bring all of what I do together in a single,  premium offering for my clients. We work together on your LinkedIn profile and online brand to establish you as an expert and resource in your field. What I and my team provide includes:

Intrigued? Reach out.

NFL Growth

Chrissie is as responsible as anyone for growing the Detroit Lions social media and overall digital presence. At the outset of our tenure there together both of those platforms were nascent at best. Her vision and creativity, her in-depth understanding of the space and her ability to manage a very diverse group of individuals all lead to an accelerated trajectory of growth for the organization’s presence on social media allowing the organization to execute very successfully against its first ever digital media business plan, resulting in new revenue streams from the monetization of its growing digital assets.

Luis Perez
President & COO, AccessPoint

A True Partner

I hired Chrissie to create and sustain a professional presence for me on social media. But over the past several years, she has become a true partner in my work. From website design to strategic planning to writing content to setting up payment platforms -- she has become a seamless part of my business.

Allison Zmuda
Education Consultant

More About The Business

I operate under the following three principles:

  1. Authentic Engagement: I believe in genuine, authentic engagement free of gimmicks and click-bait. Tricking people to read your content or to open email will only result in negative feelings toward your brand.
  2. Passion-Fueled Content: I work with clients who are passionate about helping others, either through a nonprofit or with their service-based businesses. All of the content produced turns that passion into engaging content your target audience will want to read or watch.
  3. Real Results: I do things the right way to attract people who want to invest in you. What good are 1,000 followers on social media if they have zero intention of purchasing? Attracting the right people can take a little time, but once the right formula is found, it’s like a snowball rolling downhill.

Chrissie Wywrot ChadTough

Growing an Audience

The growth of The ChadTough Foundation’s audience is in large part due to the efforts and expertise of Chrissie. She leverages available data analytics to inform the most effective and efficient amplification methods. She has overhauled our website, refining the navigation based on the foundation’s objectives and user behavior. She continues to build our social media presence on Facebook, Instagram, and Twitter. She oversees all email communication. And she successfully engages the media (radio, newspaper, tv) whenever we have newsworthy events. If you are looking to drive brand connection while growing your audience, I highly recommend working with Chrissie Wywrot.

Ann Friedholm
Executive Director


If you need help establishing or enhancing your online brand, don’t hesitate to reach out.