The more advice I give as part of my B2B LinkedIn Lead Generation business, the more I recognize my advice could double for someone looking for a date.
Let’s face it: both areas find us putting our best selves forward, scrutinizing every aspect of a person’s profile, and getting really excited when we see new inbox alerts.
Take a look at the following tips to improve your LinkedIn reach-outs … or to come across as more appealing on your first date:
Tip 1: Don’t Talk About How Great You Are
Just as the person sitting across the dinner table doesn’t want to hear your life story, it’s not appealing to dive right into how great you are when reaching out to a business prospect. The goal for a LinkedIn reach-out is to articulate the mutual benefit.
It’s why businesses that can easily identify someone in need of their product or service have the highest likelihood of success. Think about it: when you can send someone a message and say, “I see you are in Year 2 of your business and our service is specifically designed for businesses in Year 2,” you are going to generate responses.
On the flip side, if you send someone a message and say, “I see you are a startup. We have a lot of success with startups, helping them grow exponentially over their second year …” you are going to generate a lot of deletes.
Tip 2: Make An Effort to Say Something Nice
As you would if you were going on a first date, it’s nice to do your research before the first meeting. Look over the person’s profile before you reach out and make note of anything nice to mention. Maybe someone makes great jokes you can reference. Perhaps they speak of a love of fly fishing.
When you take the time to notice and mention these things, you will at the very least gain a few extra seconds from the person. That may be the difference between a response and a delete. I’ve had multiple occasions where people replied mentioning the reference and appreciating that it was made.
NOTE: Looking over someone’s profile can also save you time. I’ve read summaries of individuals who threaten public scrutiny if they are solicited. Yikes.
Tip 3: Don’t Be Desperate
Desperate is never a good look, whether you’re dating or prospecting. I’ve been in the middle of sending reach-outs when someone I’ve reached out to accepted my connection request. I hold off sending a follow-up so I don’t look like I’m sitting there waiting for a response (… even though I kind of am).
This is the most relevant parallel between dating and lead generation — no one likes a desperate person or business. It’s why we attract all the business when we have a full plate and struggle to attract anything when we could use more clients.
Let’s face it: we are most attractive when we are popular.
Tip 4: Muster Up Genuine Excitement
Genuine excitement when meeting someone for the first time is always a plus. From a lead generation standpoint, the same is true.
When I’m working with a new client, I try to get as specific as possible with who they’re targeting. I do this for a number of reasons, but one is so I get really excited when I find the right person or business. That excitement translates into the message I write and creates a connection that wouldn’t otherwise be there.
Here’s an example:
Let’s say my client told me he was selling to women in the technology industry. I’m not going to get overly excited since they are a dime a dozen. Additionally, my reach-outs will be as generic as the target (“So, I see you’re a woman … in the technology industry …”)
If he told me instead that he was looking for women in the technology industry who attended Brown University in the past 10 years, I’m going to get way more excited when I find those women. My reach-outs will also be more specific and engaging (“Hi there! I see you are a Brown alumna, which is exactly who I’m looking for …”).
Even though I could pretend to get excited about the women in the technology industry, it’s going to be genuine when I have a more specific target.
So … are you ready to get out there?
Now you know — prepare for your LinkedIn reach-outs the same way you would for a first date! You’ll end up being the biggest man or woman on campus. If you think this sounds great but have no desire to enter the “dating” scene yourself, you can also reach out for a discovery call and we can talk about me playing the field on your behalf.
About Chrissie Wywrot
Chrissie Wywrot is a B2B lead generator and personal brand strategist who works with passionate entrepreneurs and professional athletes. To learn more about her services, visit her LinkedIn profile or email her at firstname.lastname@example.org.