Chrissie Wywrot Writing and Social Media

Why Invest in Premium Content?

Content strategy is often overlooked by successful businesses, nonprofits, and thought leaders. Why?

  1. Writing quality content takes talent and time. I meet with two types of business owners: those who possess the talent to write and have zero time and those who don’t possess the talent to write and have zero time.
  2. Content is an afterthought. Successful businesses, nonprofits, and thought leaders are already successful … why, some think, should I waste time and money publishing content?